Here’s Why Plant-Based Skin Care Products are Flying Off Shelves
The global demand for organic personal care and cosmetic products will continue to grow. In fact, the market is expected to grow at an annual growth rate of 8.7% through 2026. All thanks to increasing consumer awareness of the harmful effects of materials such as aluminum compounds in skin care products. With growth showing no signs of slowing down, companies are also benefiting from demand Better Plant Sciences Inc. (CSE: PLNT) (OTC: VEGGF), Ulta Beauty (NASDAQ: ULTA), Coty Inc. (NYSE: COTY), ELF Beauty Inc. (NYSE: ELF) and L’Oreal SA (OTC: LRLCY) are already benefiting.
According to analysts at Research and Markets, North America is the largest market. “American consumers are constantly looking for environmentally friendly, ethically labeled products that are free from harsh chemicals, which in turn increases the demand for herbal skin care products. The organic skin care market has been driven by premiumization and product innovation. In addition, approximately 78% of American customers prefer fruit-based extracts and 76% prefer honey as the main ingredient in their skin care products, ”they added. “As a result, the major players in the market are trying to bring organic skin care products fortified with these ingredients to the market in order to generate continued consumer interest and gain competitive advantage in the country.
Look at For example Better Plant Sciences Inc. (CSE: PLNT) (OTC: VEGGF)
Better Plant Sciences Inc. just announced the launch of Jusu Labs, a division of Better Plant dedicated to partnering with celebrities and other influencers to generate additional revenue streams by selling healthy and sustainable co-branded products to their audiences .
Better Plant has more than 500 herbal formulas available for production, including personal care products and food and beverage formulas. Products can be launched through Better Plant’s trusted Jusu brand, as a white label, or as a featured brand under the Jusu label. Influencers can leverage Jusu’s manufacturing facility, e-commerce platform and fulfillment network to bring products to market quickly and efficiently.
Better Plant works with Mieux Digital Agency, experts in all aspects of marketing, branding, e-commerce, affiliate programs and influencer programs. As part of its new “Jusu Labs” department, the company has specially commissioned Mieux to increase brand awareness and gain access to potential celebrities.
“This partnership with Mieux will provide Better Plant with an opportunity to continue reaching more potential customers who are aligned with the brand’s values and messaging through targeted celebrity influencers. In particular, influencers who focus on plant-based, healthy products, ”says Gabriel Villablanca, Vice President Marketing at Better Plant. “We know there are celebrities out there who want to support these types of initiatives, especially by supporting products they love. Our partnership will allow us to work together to find these partners and potentially develop new product lines that do so. “
Mieux had previously established a well-known collaboration with the contemporary fashion and vegan accessories line 36 Chambers by Jusu and Wu-Tang Clan. The campaign included Jusu’s natural, plant-based hand sanitizer, aptly named “Protect Ya Hands,” featured in publications such as Hypebeast, Complex, Pitchfork and NME.
“We couldn’t be more excited about our partnership with Better Plant,” said Nik Topolovec, President of Mieux Digital. “The world is looking for herbal product solutions and Better Plant is uniquely positioned to help influential people bring their herbal products to market. By bridging this void, we hope to provide celebrities with unique products and development opportunities that can help them build their businesses, personal brands, and offer wellness benefits to their fans. The future in this room is incredibly bright! “
With the rise of celebrity awareness and partnerships with trusted wholesalers in globalized marketplaces, Jusu is well positioned to attract retailers worldwide.
Other related developments in the markets include:
Ulta Beauty announced financial results for the thirteen weeks and fifty-two weeks ended January 30, 2021, compared to the same periods ended February 1, 2020. In the fourth quarter of fiscal 2020, the company experienced long-lived impairment and asset restructuring related costs, primarily related to the suspension of the company’s Canadian expansion and severance charges, increasing reported operating income by $ 30.4 million and net income by $ 30.4 million Was reduced by $ 23.0 million, or $ 0.40 per diluted share. A reconciliation of non-GAAP financial measures to their respective GAAP measures is included in this press release.
Coty Inc.Lancaster, one of the world’s leading beauty companies and the world leader in fragrances, announced that Lancaster became the first sunscreen brand to receive the prestigious C2C-certified Silver-Level Materials Health Certificate from the Cradle to the Cradle Products Innovation Institute. The award shows that 100% of the ingredients in the Lancaster Sun Sensitive collection – Lancaster’s first clean and vegan range and the most environmentally friendly to date – meet the institute’s strict criteria. In addition to recognizing the sustainable innovation behind the collection, the certification serves as a basis for further improving the sustainability and product safety of sun protection products over time.
ELF Beauty Inc. The results were announced for the three and nine months ended December 31, 2020. Net sales increased 10%, or $ 7.8 million, to $ 88.6 million from $ 80.8 million for the three months ended December 31, 2019. The increase was due to the strength of e-commerce, international and our national retailers. The gross margin decreased by 50 basis points to 64% compared to 65% in the three months ended December 31, 2019. The gross margin benefited from a margin-increasing product mix and cost savings, a shift in the mix to elfcosmetics.com and, to a lesser extent, a favorable exchange rate effect. These benefits were offset by certain costs associated with retailer activity and space expansion.
L’Oreal SA announces a minority stake in the Swiss environmental technology startup Gjosa, which will be made through its corporate venture capital fund BOLD Business Opportunities for L’Ore’al Development. Gjosa, based in Bienne, Switzerland, develops unique water-saving solutions. L’Ore’al and Gjosa have been working together since 2015 to optimize shampoo rinsing technologies and save water. In 2018, L’Ore’al and Gjosa announced the development of a shower head that would allow shampoo to be rinsed with 1.5 liters of water (instead of 8 that are normally used). At the CES in January 2021, L’Ore’al and Gjosa presented the L’Ore’al Water Saver, a sustainable hair care system for the salon and the beauty routine at home.
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