Beautycounter Just Released A New Talc-Free Makeup Line

Do you really know what you’re putting in your face In 2019, the documentary Toxic Beauty was released on streaming services and beauty consumers immediately became nervous about the contents of their makeup bags. An integral part of the film is the investigation of the link between cancer and talcum powder.

Talc, a white mineral composed primarily of magnesium, silicon, and oxygen that is typically found naturally in the vicinity of asbestos, has been classified as incredibly dangerous and potentially carcinogenic by continuous research by the FDA for decades. The substance in question has also been widely used in beauty products, from shadows to foundations to lipsticks. “It has been used in beauty products since the Victorian era for its color release and oily effect,” says make-up historian and founder of Bésame Cosmetics Gabriela Hernandez. “Talc has opacity and feels smooth on the skin.” This only adds to the ingredient’s ability to dominate formulations for over 100 years.

Lid Glow Cream Shadow

Beauty counter
Beautycounter.com

$ 24.00

Today, California-based clean beauty company Beautycounter released the first of its new talk-free makeup line, Lid Glow Cream Eyeshadow. It does so after the brand vowed to completely move away from the ingredient in 2020, as our 2021 Green Beauty Star winners show. All of the color cosmetics that beauty retailers brought onto the market before this year contained talc, which had been tested for heavy metals by third parties.

“Since the brand was founded, we wanted to bring talc-free, clean color cosmetics onto the market,” says Lindsay Dahl, SVP of Mission at Beautycounter. “But it has always been important to us to make sure we can make products for a wide range of skin tones, so we waited until we could bring products to market that would do that.”

Beautycounter’s secret to getting without talc begins with a cream formula. Coconut oil and shea butter make Lid Glow super smooth (so it would spread like a talc-laden product) and it’s available in 10 different shades so you can create all kinds of different eye looks. The brand will gradually release more cream-based products (hello, a dewy cream blush) over the course of the year.

“Clean Beauty is here to stay,” says Dahl. “This is not a flash in the pan and we want to play a pioneering role. That is why we do not use talk in our products. “

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